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| The 2016 Men's Final Four will be held at NRG Stadium inHouston April 2 |
2016 NCAA Tournament はNational
Semifinal出場4校（Final 4）が決定した。長い道のりだった。351校（32 conferences）から選抜された68校は4校まで絞り込まれた。いよいよ4月2日はステージをHoustonに移しNational
Semifinalに臨む。
It's all that you want, but nothing you'd expect.
2016/03/30
NCAA Tournament 2016 Final Four
NCAA Tournament 2016 Elite 8
After three exciting weeks, the 2016 NCAA Tournament has
reached the Elite Eight as March Madness marches toward Houston for
the Final Four and the national championship game.
全米68校はFirst 4、第1、第2ラウンド、Sweet 16、Elite 8まで絞り込まれた。26、27日にはNational
Semifinal進出の4校も確定した。いよいよTournamentは最終局面に突入する。
2016/03/28
The Vans 50th Anniversary Gold Collection
In celebration of 50 years Off the Wall, the 50th
Anniversary Gold Collection honors the timeless style, legendary ambassadors,
and iconic moments since 1966. Featuring sturdy canvas and textile uppers with
a classic gold sidestripe, the 50th Anniversary Sk8-Hi Reissue also includes
gold detailing, padded collars, and signature rubber waffle outsoles.
Vanは50 Years Anniversary Gold Collectionを発売した。今度はSk8-HiとAuthenticのGold
Reissueに、ベースボールキャップとバックパックもパッケージしたcapsule collectionである。トップ人事も飛躍的に強化し、Vansは本格的成長戦略を推進する。
2016/03/26
Nike Air Max Con debut in Hong Kong, Tokyo and New York City
The multi-day, multi-location sneaker convention
— held this week in Hong Kong, Tokyo and New York City — will
bring sneaker lovers together on an epic journey through the
heritage, design and innovation stories of Air Max. They can step
into the shoes of a designer at the NIKEiD Studio, meet the Master pf Air,
explore the nesest HTM collaboration in the H-T-M Kitchen and
share their experiences with the sneaker community.
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2016/03/25
2016 NCAA Men’s Division I Basketball Tournament
The field at the 2014 NCAA
Tournament has already been narrowed down from 68 to 16 teams. Texas
A&M denied Northern Iowa's Cinderella credentials by shocking the Panthers
with a furious comeback and a double-overtime victory. Regional Semifinals and
Finals gemes, Sweet Sixteen and Elite Eight, will schedule on March 24-27.
2016 March Madnessは4会場で行なわれた第2ラウンドが終わり、Sweet
16が確定した。25日からRegional Semifinalがスタートする。
2016/03/23
NIKE, INC. REPORTS FISCAL 2016 THIRD QUARTER RESULTS
NIKE, Inc. (NYSE:NKE) reported financial results for
its fiscal 2016 third quarter on March 22, 2016. Strong consumer demand drove
revenue growth across the NIKE Brand portfolio. Diluted earnings per share grew
22 percent, primarily due to revenue growth, a lower effective tax rate and a
lower average share count.
Nikeが3月22日発表した2016年5月期9カ月業績は増収増益だった。純利益は前年同期と同じ21％の大幅増益だったが、売上高は6％増にとどまった。
2016/03/22
adidas NMD LA Exploration Tour
With a unique combination of shapes, angles and
materials, the NMD_R1 shoes pay homage to adidas innovation. Modern construction
and bold archival details combine to form a dynamic trainer. With a circular
knit upper and responsive boost™ underfoot, these shoes boast new
levels of flexibility, stability and strength.
adidasは3月17日のNMD R1 北米発売に連動して、L.A. 地域限定プロモーションを展開中である。ヨーロッパで本格発売する。NMD
R1は発売後即日完売で、いよいよ adidasの北米反撃が始まった。
2016/03/18
Vans released the Vans Pro Classics 50 years Anniversary Collection
In celebration of half century history, Vans cements
50 Years of Heritage and Progression with the Vans Pro Classics Anniversary
Collection. Releasing worldwide on March 16, the collection featured classic styles
with upgraded cushioning and durability.
Vanは50 Years Anniversary Collectionを発売した。全世界アートパフォーマンスイベントに連動した50周年記念の本命コレクション発売である。
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2016/03/17
VANS CELEBRATES 50YEARS “OFF THE WALL” WORLDWIDE
Vanは2016年3月16日に創業50周年を迎えた。1月5日アニバーサリー第１弾
The Vans Late Night Pack を発売し、2月２日には50周年第２弾Sk8-Hi 50 Colorways of the 50 Yearsを発売した。いよいよ今回は50周年企画第3弾である！
2016/03/16
Nike Free Trainer 5.0 Collection for College Basketball
Championships are earned before you ever step on the
court. The collection features the Nike Free Trainer 5.0, punctuated by
complimentary university colors and complete with school logos. By providing
locked-down support while allowing mobility for the foot to move naturally,
this men's training shoe meets the needs and demands of intense multi-sport
workouts.
NikeはAir Force 1 Low March Madness Packに加えて、Free Trainer 5.0 Collection も発売した。College Basketball Tournamentに向けたNike College Footwear作戦がいよいよ本格始動した。
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NikeはAir Force 1 Low March Madness Packに加えて、Free Trainer 5.0 Collection も発売した。College Basketball Tournamentに向けたNike College Footwear作戦がいよいよ本格始動した。
continue...
2016/03/15
Nike Air Force 1 Low March Madness Pack
Selection Sunday has finally arrived. The 2016 Men’s NCAA March Madness Tournament Bracket matchups was announced on Sunday, March 13th. Nike released Air Force 1 March Madness Pack for the tournament as they dressed in a vintage suede that pays tribute to legendary college programs and they look good doing it.
「Selection Sunday」前日の3月12日、NikeはCollege Basketball Tournamentに対応したMarch Madness Packを発売した。これから1カ月間、NikeのプロモーションはCollege Basketball中心に展開される。
2016/03/14
NCAA Selection Sunday 2016
The 2016 Men’s NCAA March Madness
Tournament Bracket matchups will be announced on Sunday, March 13th. You have your
own style when it comes to filling out your brackets. Is it by highest seeded
teams? Favorite team colors? Maybe favorite mascot or hometown? Whatever your
method, it’s time to play. Get your picks in now!
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2016/03/11
Nike Air Max 1 Retro “SAFARI”
Nike Safari print has been a staple since the
mid-1980s. Born on the Air Safari and deriving from the mind of Tinker
Hatfield, the timeless print now makes its way to the legendary Air Presto. After
making its grand return on last weekend's, the "Safari" colorway comes
full circle next week.
NikeのSafari Trainer作戦はさらにスピードアップしてきた。2016年は”The
Year of Safari Print” になるのが確実である。
2016/03/10
Brooks Brothers Red Fleece 2016 Collection
Red Fleece is a more youthful take on classic Brooks
style. With slimmer proportions and up-to-date fits. Red Fleece has a playfull,
modern attitude and eclectic sensibility, while maintaining the respect for
heritage and attention to equality that has defined Brooks Brothers for nearly
200 years.
Brooks BrothersのRed Fleece がS-16にNew
Blue Suit、New Romanticsをテーマに打ち出した。Zac Pozenの影響だと見られているが、なかなか気の利いたテーマで悪くない！
adidas sold 15 million pairs of Superstars last year
2015年にadidasでもっとも売れたのはSuperstarだった。年間販売足数は1,500万足で、年間売上の10％を占めるスーパーHot
Itemになった。2015年は文字通り ”The Year of the Superstar” だったのである。
2016/03/09
Nike Air Presto “SAFARI”
Nike Safari print has been a staple since the
mid-1980s. Born on the Air Safari and deriving from the mind of Tinker Hatfield,
the timeless print now makes its way to the legendary Air Presto. The new
design takes inspiration from the 'Safari' Air Max 1 B, with a printed upper,
dual color eyestay and gum rubber outsole.
3月に入ってNikeのSafari Trainer作戦が本格化してきた。2016年は去年のWhite
Summer Trainerを越える、Safari Trainerファッド現象がやって来る。
2016/03/08
adidas Group Full Year 2015 Results
In 2015, adidas Group revenues increased 10% on a
currency-neutral basis, driven by doubledigit growth at adidas. Group revenues
grew 16% to € 16.915 billion in 2015 from € 14.534 billion in
2014. Currency-neutral adidas revenues grew 12%, driven by double-digit sales
increases in Western Europe, Greater China, Latin America and MEAA.
adidasが3月3日発表した2015年12月業績は2桁増収増益となった。1０月には新CEOが就任し、adidasは新しい時代が始まる。
2016/03/05
Nike Cherry Blossom print “Sakura Pack” for Spring 2016
Nike released a few of its lifestyle models with a
special “Cherry Blossom” print motief on the upper. The pack consist of a
couple of shihouette, including the Roshe One, Cortez and Toki Slip-On, and SB
Stefan Janoski, Air Max One. All for womens models are currently available now
at select retailers.
Nikeは2月に入ってからvCherry Blossomプリントモデルを大量に市場投入してきた。Cherry
Blossomプリントはローカルパッケージになる可能性も出てきた。
2016/03/03
Nike SB Eric Koston 3 Hyperfeel
Nike SB and Eric Koston release the Eric Koston 3 Hyperfeel,
their third signature model. Koston 3 featured Flywire cables and a Flyknit
collar for exceptional midfoot lockdown and a Lunarlon + Zoom insole for the
heel protection.
Nike SBのハイテクシグナチャーモデルEric Koston 3が登場した。2013年のKoston
2から3年ぶり、久々のフルモデルチェンジである。
Leo finally won his Oscar, best actor for The Revenant
The monthslong awards season get on destination with the 88th Academy Award. The ceremony will be hosted by Chris Rock, and there are many big winners with the roster of presenters.
2年連続オール白人ノミニーという異例のオスカーは、1月14日の発表以来多くの賛否両論が渦巻いた。HollywoodとOscarは多様性を喪失しつつある。
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