adidas sponsored FIFA World Cup until 2030

FIFA, Adidas have been partners since 1970

Without the support of long-term partners such as Adidas, it would simply not be possible for FIFA to host global spectacles such as the FIFA World Cup.

FIFA and Adidas formally announced an extension of their long-term partnership agreement granting Adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until 2030)," the German company announced in a statement. More

H&M open Times Square Flagship in New York

Lady Gaga cut the ribbon 

and Isabel Marant collab launch

 The Swedish mega chain open Times Square Flagship at 12:01am on Thursday, November 14th—the same day as the Isabel Marant collaboration launch and Lady Gaga will be there to cut the ribbon. More

adidas stops SLVR Collection

SLVR ends with the current  2013-14 Fall

First SLVR store came out at Wooster Street SOHO, New York City.

Adidas suspends its high-end sportswear brand SLVR with the current fall/winter 2013-14 collection. More

adidas Falls Further Behind Nike

Adidas Q3 revenues down 7 percent

adidas Group’s new Central Distribution Centre (CDC) in Osnabrück, Germany.

かつてのようにサッカー選手や、オリンピックのアスリートを相手にハイテクプロダクトを販売していれば良かった時代は終わった。IT産業でメインフレーム（大型コンピューター）がPCに代わり、さらにハードウエアメーカーからソフトウエアデベロッパー（Microsoft）、次いでヴァーチャルメディア（Google）のユニフォームに変わったように、スポーツブランドの世界でも新しい時代が始まりつつある。 続く・・・

During the third quarter of 2013, adidas group sales were stable on a currency-neutral basis. From a regional perspective, currency-neutral revenues in Western Europe decreased 6 percent. In European emerging markets, currency-neutral sales increased 2 percent. Group sales in North America were down 5 percent on a currency-neutral basis. In Greater China, group sales were up 9 percent on a currency-neutral basis. Currency-neutral revenues in other Asian markets increased 4 percent. In Latin America, currency-neutral sales grew 12 percent........More

The Nike We Run Race Series 2013

30,000 runners at We Run Seoul

30,000 runners took to the streets of Seoul on Nov. 17 for the Nike We Run Seoul race, part of Nike's global We Run race movement. The 10K course took participants past iconic locations such as Kwanghwamun Square and Seoul City Rally Square, over the Mapo Bridge and finished at Yeouido Park. More

Nike Women’s Tight of the Moment

Soft to the touch, yet high performance

The Nike Tight of the Moment-Nomadic Night. meticulouslyhand-drawn flowers, leaves and vines blossom throughout the tight in anarray of green hues.

Tight was a part of leggings and underwear in traditional. Nike is obsessed with innovating to both invent and reinvent knitting processes and materials. For the Nike Women’s Tight of the Moment, Nike were able to incorporate soft to the touch, yet high performance.

タイツは伝統的にアンダーウエア、レギンスの一部と捉えられてきた。しかしナイキはパフォーマンスギア、ウインターアウトフィッターと位置付け、タイツを独立したプロダクトシリーズに育成してきた。More

The NBA's 10 Best Signature Shoes Part-1

Power Ranking 2013-14 October

LeBron XI from Nike win “The Best NBA’s Signature Shoes”, as of beginning 2013-14. 

NBAはレギュラーシーズンを10月29日スタートした。各チ−ムの主力選手はシーズン序盤の仕上がりが注目されるが、彼等の着用するフットウエアも新モデルが勢揃いしてスポットライトがあたる。アリーナではフープとボールだけでなく、足下を観て楽しむという観戦方法もある。

Ranking-No2以下・・・（click here）

The NBA's 10 Best Signature Shoes by Bleacher Report

Power Ranking 2013-14 October

No 4. Under Armour Stephen Curry Anatomix Spawn

Now, more than ever, fashion is at the forefront of the NBA

Whether it's Russell Westbrook dressing in some interesting getup at a postgame presser or LeBron James debuting special Christmas Day kicks a wide range of trendy clothing is being sported by the league's most prominent names. More

Bleacher Reportが10月17日発表したシグナチャー・バスケットシューズ・ランキングは、米国バスケット市場の現状を反映している。参考までに掲載した。続く・・・

Nike Women’s Tight of the Moment

 Tight and Sports Bra : SAFARI MOVES

The Nike Tight of the Moment—Safari Moves comes in two Nike Pro styles, the Nike Pro Tight andNike Pro Sports Bra. Both will be available in select retailers and on nike.com beginning Nov. 15.  More

Iconic American Retailer Arrives In London

J Crew opens 17,000 sq ft Regent Street store

J.Crew, the iconic American retailer, launches in London, UKwith a 17,000 sq ft Regent Street store, as its very first flagship store outside North America on Nevember 8, 2013. More

2013 Armed Forces Classic at Camp Humphreys in South Korea

Oregon beat Georgetown 82-75 
in an NCAA season-opening game 

When the University of Oregon andGeorgetown University meet to tip-off the 2013-2014 collegebasketball season on Friday, Nov. 8th, they will do so at CampHumphreys, a U.S. Army base in South Korea, as part of the Armed ForcesClassic. 
http://tokyovirtualnetwork.blogspot.jp/

Mega Marathon Syndrome

A few things that could have been huge problems.

The New York City Marathon went very well, however,there are a few things that could have been huge problems. Despite publicassurances and massive police presence at the City Sunday afternoon, NYPD haslearned several serious security breakdowns. More

Nike x Poler Outdoor “Dunk High OMS“

New Color with Winter Treatment

Nike and Poler have reinterpreted Nike SB High Dunk OMS. The Sneaker 　also remixed by Stussy last year, and Nike reproduced them new colors with ACG treatment this fall.

More

adidas launches New D Rose 4 Sneaker

The D Rose 4 “ Michigan Avenue”

adidas-d-rose-4-michigan-avenue. To pay homage to the famous street of Chicago, adidas will release the D Rose 4 “Michigan Avenue”. More

NIKEiD x Pendleton Collection

2013 Holiday Collection

ナイキ（本社：オレゴン州ビーバートン）は、ペンドルトン（本社：オレゴン州ポートランド）とのコラボレーションコレクションを11月4日発表した。ベ—スモデルはAir Force 1、Blazer、SB Janoski、Roshe Runの４モデルで、いずれもNIKEiDの提示するコンポーネントを組み合わせたカスタマイズオーダーが可能である。

11月4日からオンラインで発売した。