Soludos x Malhia Kent Collaboration

When it comes to summer footwear, Soludos proves there's life beyond flip-flops. Nick Brown was inspired to start Soludos when he realized New York City was severely lacking in classic worn-by-all espadrilles. Now Soldos partnered with renowned Parisian mill Malhia Kent to create a very limited edition capsule couture collection.

SoludosがMalhia Kent とのCollaborationを発売した。Malhia Kent といえばシャネルツイードの１社である。いよいよSoludosはプレミアムブランドのステージに昇格した。エスパドリユ界のNikeになるのはもはや夢ではない。

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President Obama Explains His Vision on Trade at Nike

On a beautiful, sunny day just outside Portland, Oregon, the President dropped by Nike headquarters to talk about the impact his trade deal -- the Trans-Pacific Partnership (TPP) -- will have on American businesses, large and small. 

Obama大統領は四面楚歌のTPP交渉推進のための演説会場にNike World Campusを選んだ。90年代にSweatshopで世界中から非難を浴び、アメリカで最もSourcungの進んだ企業になったNikeはなぜ選ばれたか・・・！

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Nike Solarsoft Costa knit-Jacquard

Nike has just released new colorway of the Solarsoft Costa KJCRD with a breathable knit jacquard upper along with mesh lining and a pliable Solarsoft foam sole unit. A Solarsoft footbed atop a rubber outsole allows traction and stability in the comfortable sneaker. 

今年もまたSolarsoftの夏がやってきた。Nikeの代表的なSummer Trainerは、今年はknit-Jacquardのエレガントなシルエットで登場した。

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Madewell : Just The Ticket

This year’s Coachella Valley Music Festival saw the Woodstock reminiscent gathering take on more of a fashion show feel than ever before. With fashion backed fetes presented by a lot of brands, it’s no wonder high-end style has emerged as the real headliner of the weekend.

去年の Memorial Dayに “Et Voila” でLycee styleを披露したMadewellが、今年はAmerican Lycee styleに挑戦している。アメリカの女の子はSpring BreakとSummer Concertsが最大の関心事だから、この試みはたぶん成功する!

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Urban Outfitters “Blank Slate”

This coming spring, mass fashion retailers introduce a lot of white trainers after several seasons of classic trainers trend. Urban Outfitters is set to make an impressive white collection to include New Balance “White Instinct” Collection that consists of a crisp and clean trio of their iconic sneakers.

2015 Spring/SummerはWhite がメインストリームというのはほぼコンセンサスになった。TrainerもDressもDenimも、Whiteは最強のトレンドである!

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J.Crew x New Balance 998

J.Crew x New Balance collabs of the 998 appears to be on the way.  J.Crew is spotted within some product shots for a pair of shorts on the J.Crew site. The iconic 998 are back in never-before-seen custom colors at J.Crew soon.

J.Crew と New Balance のコラボレーションは、今度は998である。これだけ氾濫していると日本ではかなり度胸がいるが、アメリカではニッチブランドだから、あちらでは気軽に履けます。

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adidas Originals “Suiss”

The adidas Originals Suisse is making a comeback this year from  exclusive of UK retailer Size?. The shoe was previously missing from the Three Stripes catalog for some time, but 2014 brought it back for the first time in a decade.

4月にIsland Seriesを復刻したと思ったら、今度はSuissを復刻した。adidasはこんな単純な復刻シリーズビジネスをいつまで続けるつもりなのか・・・

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Madewell : New High School Style

Madewell New High School style, image from Newsletter.

What French women do and don’t, from diet to dress, all purporting to have the answer behind je ne sais quoi. But you should get a pair of sandal for your coming summer. 
去年“Et Voila”でLycee style）を打ち出し、Memorial Day weekendを乗り切ったMadewellが、今年はNew High School Styleに変身中である。Somsack Sikhounmuong（Creative Director）はなんて賢いのでしょう！
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adidas Group currency-neutral sales increase 9% in the first quarter of 2015

In the first quarter of 2015, Group revenues increased 9% on a currency-neutral basis, driven by a double-digit increase at adidas as well as high-single-digit growth at Reebok. Currency translation effects had a positive impact on sales in euro terms. Group revenues grew 17% to € 4.083 billion in the first quarter of 2015 from € 3.480 billion in 2014. 

adidasが発表した第１四半期業績は久方ぶりの好業績となった。

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Nike Kobe X “Beethoven”

Nike offers a first look at the "Beethoven" edition of Kobe X. The sneaker boasts a white carbon fiber mesh upper, with contrasting black accents on the Swoosh, inner-lining, and branding on both the heel and tongue. A release date for the "Beethoven" was unknown at press time.
Kobe Xの周辺が慌ただしくなってきた。 Milanでテスト販売されたKobe X Elite Low HTMに続いて、今度はKobe X “Beethoven”が登場した。
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Warriors Guard Stephen Curry Named 2014-15 Kia NBA Most Valuable Player

Golden State Warriors guard Stephen Curry is the winner of the Maurice Podoloff Trophy as the 2014-15 Kia NBA Most Valuable Player, the league announced today. Curry is the second player in Warriors history to be named MVP—and the first in the team’s West Coast Era (since 1962-63).

やっぱりNBA 2015年MVPはStephen Curryが受賞した。2位のJames Hardenに大差をつけての受賞である。

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2015 NBA Playoffs Conference semifinals : Clippers’ 111-109 win over San Antonio

 Steve Balmer celebrate  Chris Paul

Los Angeles Clippers’ Chris Paul hits game-winnng shot against Spurs. This was Paul's best performance yet in a 111-109 win over the San Antonio Spurs on Saturday. The Clippers played one of the best Game 7s in NBA history. The second round of the 2015 NBA postseason gets underway on Sunday.

ヒャー、こんな勝ち方もあるんだなー・・・という結末だった。第6戦までエレベーターみたいに上がったり下がったりの波瀾万丈で、しかも最後の第７戦はChris Paulのブザービーター１秒前の劇的なゲームウイナー。Steve Balmerが感激のあまり涙ぐんでいたが、20億ドル出した分はちゃんと楽しめたよ、絶対！

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Nike Air Trainer 1 “Jerry Rice”

The Nike Air Trainer 1 paid homage to thev greatest 49ers and Jerry Rice, a legendary wide receivers in league history. The shoe  comes in a white uppers with red, black and gold of the 49ers team color on the side panels, heel and vamp of the shoe. 

まだNBA Play offsの真っ最中というのに、今度はAir Trainer 1 “Jerry Rice”を発売した。ウエストコーストのShoe Palaceでテスト発売したが、即日完売である。これでBow Jacksonに続いて、Jerry Riceもカムバックさせた。9月のNFL開幕には、伝説のAir Trainer軍団が勢揃いするに違いない。

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The Fight of the Century : Floyd Mayweather, Jr. vs Manny Pacquiao

The private jet lot at McCarran International looks like a D.C. traffic jam, and every big name from the entertainment and sports industry sat ringside seates at the MGM Grand on Saturday night. This is the mega-fight. Possibly the biggest fight of our century.
ついに実現した世紀の対決！試合は今一つ盛り上がりに欠けたが、興行的には大成功で、最大目標のボクシング人気復活にも十分成果を上げた。
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adidas Stan Smith Primeknit "Night Flash"

adidas release the adidas Stan Smith Primeknit "Night Flash", featureing a breathable Primeknit construction that makes these a necessity for summer. The entire upper is crafted from a vibrant blue knit and nothing branding on a white heel accent, while the Stan Smith's traditional white rubber midsole. 

これまでNikeの攻勢に防戦いっぽうだったadidasにようやく新しい芽が出てきた。4月に発売したStan Smith Jacquard、Festival Pack、Superstar 80s CleanはいずれもNikeの隙をつくカウンターパンチだった。Stan Smith Primeknit Night Flashも鮮やかなショットだった。adidasは生まれ変わろうとしている！

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Street Machine x Vans Syndicate “Copenhagen Session” Pack

Vans Syndicate back with a second collaboration with Denmark’s Street Machine for this Summer. The collaboration comprise of two iconic models of Vans AV Classic and Authentic Pro.  The Two-shoe collection get inspired by a typical Copenhagen skate session.

年明け早々からClassic モデルの2015 Spring Collection発売で忙しかった.Vansが、ようやくVans Syndicateシリーズの発売にこぎ着けた。第1弾はVans AV ClassicとAuthentic ProのCapsule Collectionである。

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Nike Air Max 90 “Picnic”

Days are getting warmer and warmer, spring is just around the corner and then summer arrives. You’ll be able to go out for a good old fashioned picnic with your sweetheart by the lake or a sandwich on a park bench in Nike Air Max 90 “Picnic”.
イツもいつもやれクッショニングだ、トラクションだと言ってるだけでは飽きがくる。ゴールデンウィークには、仕事を忘れてガールフレンドとお出かけの計画を練っている貴方。そうです、君のことです。ゴールデンウィークに君が履くのはこのスニーカーしか無い！
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Nike reopens Santa Monica store with New Focus on women’s product and Digital servises

Nike reopened its brand experience store at Santa Monica Place on the Third Street Promenade with a renewed focus on women and Nike+ services. The two-story, 20,000-square-foot location reflects the brand’s latest multi-category store concept, featuring premium product alongside enhanced consumer services and experiences.

Nike Santa Monicaが改装オープンした。2014年に立て続けにWomen’s specialty storeをオープンしたが、今度はその最終仕上げで、ウイメンズのNew formatを開発するのが目的である。

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