Nike Officially Unveils The Kobe Prelude

The Kobe Prelude Pack 
featuring all eight of Bryant’s signature shoes 

The Nike Kobe Prelude Pack 

Nike Officially Unveils The Kobe Prelude Pack featuring all eight of Bryant’s signature shoes engineered for performance. 

The Kobe Prelude Pack features all eight of Bryant’s signature shoes engineered for performance. The collection celebrates his career accomplishments linked with art movements. This infusion of performance design mixed with art paints a small picture for what’s to come for the KOBE 9 Elite as it releases Feb. 8, 2014, where colorways will reflect Bryant’s inspirations.　Full story

Kobe Bryantが12月8日、８カ月ぶりにようやく復帰した。ナイキはブライアントの復帰戦に合わせて「Nike Zoom Kobe I Prelude」を発売した。対照的に、アディダスはデリック・ローズ負傷で、準備していたニューシリーズの販売プロモーションが混乱している。D.Rose-4はアディダスバスケットシューズで最も成功したデザインだが、マーケティングとプロモーションではナイキが格段に優れていることを見せつけられた。続く・・・

adidas Originals 2014 Spring/Summer

adidas Americana Hi 88 Metallic

adidas Originals revisits the Americana Hi 88, with white mesh upper with metallic silver 3 stripes and black upper with silver 3 stripes, a model that was originally developed for the American Basketball Association.  Full story

アディダスは2014年１月１日に発売する「adidas Originals 2014 Spring/Summer 」の最新リプロモデル「Americana Hi 88 Metallic」を12月5日発表した。続く

Nike, adidas : New School Sneaker wars

1st Quarter : Rapper’s Choice

 The sneaker endorsement arms race has officially reached a new level. Kanye West signs Deal with adidas, Drake with Joedan Brand. The sneaker endorsement has officially reached a new level.　More

日本ではほとんど関心を持たれていないが、ウエストのナイキ批判と謝罪は極めて重大な社会背景と市場背景を反映したトラブルだった。一見するとウエストの独り相撲のように見えるかもしれないが、実はNBA、フットウエアブランド、アフリカンアメリカンアーチストはいずれも大きな課題を抱えている。　続く・・・

Nike Air Force 1” Katz’s Deli” Custom

Iconic NY Deli store celebrate 125th Anniversary

Katz’s Deli will turn 125 this year, and launch Nike Air Force 1” Katz’s Deli” Custom. 

New York iconic Katz’s Deli” store is etched into the upper, while a simple pattern of forks, knives, and spoons  compliment the main attraction. Katz's grand logo and their famous ticket are stamped on the insole. More

Katz’s Delicatessen（本社：ニューヨーク）の125周年を記念して発表されたNike Air Force 1 “Katz’s Deli” Customが、eBayのオークションで現在5,000ドルまでレイズされている。続く

Nike Officially Unveils the Kobe 9 Elite

Kobe 9 Elite redefines 

The aesthetics andperformance 

The KOBE 9 Elite featured Nike Flyknit, Flywire, and Lunarlon. Image from Nile

The KOBE 9 Elite redefines the aesthetics and performance of a basketball shoe and was designed using Nike Flyknit according to Nike’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights. Full story

adidas release D Rose 4 “Chicago Bulls Home”

The Latest D Rose 4 hit market on Dec’ 4

adidas D Rose 4 “Chicago Bulls Home”

Adidas launch D Rose 4 “Chicago Bulls Home” on December 5. To pay homage to the Rose’s Home Team.  The shoes that is scheduled to hit the market this month is the newest colorway of the Adidas Rose 4 -- the Neon Iron Metallic/Light Scarlet-Black that is scheduled to hit the market on Thursday. Full story

アディダスのの2012〜13年DRose 4販売は、デリック・ローズの負傷欠場で大きな打撃を受けた。今回再び負傷欠場したことで、アディダスのバスケットシューズ戦略は大きな打撃を受けると観られている。続く・・・

The latest Nike Women's Roshe Run

Roshe Run 2013 Holiday 

WMNS PRM “Leopard”Pack

The Nike Roshe Run WMNS 2014 spring comes out in a new dot print with black sole. A murdered-out midsole and Swoosh are paired with grey for the heel tab and trim around the tongue, completing the pared down approach for one of next season’s offerings. 

ナイキはRoshe Run 2014 Spring Dot Printを12月３日発表した。Rosheは2014年に最も期待できる万能モデルに浮上した。続く・・・

adidas Officially Confirms Kanye West Partnership

“I'm gonna be bigger thanWalmart,"

 "For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow." Full story
ウエストがナイキからアディダスに乗り換えるといううわさは以前からささやかれていたが、12月３日に複数のメディアがアディダスのコンファメーションを報道した。ウエストの行動はAir Yeezysのゆくえなど問題にならないほどの重大な影響を、アメリカのフットウエアビジネスに及ぼすかも知れない・・・続く

adidas unveils New Raf Simons Collaboration

adidas x Raf Simons Collaboration

2014 Spring/Summer Collection

adidas x Raf Simons 2014 Spring/Summer paying homage to the Osweego running shoe, adidas will release the collaboration on February 20134. Full story

adidasはRaf Simonsとのコラボレーション「2013 Spring/Summer Collection」の最終デザイン９モデルをカプセルコレクションとして発表した。発売は2014年2月で、adidas Originals、ラフ・シモンズ・ブティック、アディダス限定発売ルートで販売する。続く・・・

The 2013 Doernbecher Freestyle Collection

Nike and OHSU celebrate 10 years of Project

Nike Zoom Stefan Janoski, 2013 Doernbecher Collection.

Nike and Oregon Health & Science University (OHSU) Doernbecher Children’s Hospital in Portland, Ore. celebrate the 10th year of the Doernbecher Freestyle Program, a unique collaboration that has empowered 58 young patients through design and raised more than $6 million for the hospital to help expand pioneering research, support clinical care, purchase state-of-the-art equipment, recruit new experts and help cover the cost of care for families most in need. More

ナイキ（本社：オレゴン州ビーバートン）は11月22日、OHSU（Oregon Health & Science University Doernbecher Children’s Hospital）と共同プロジェクト「Doernbecher Freestyle」の第10回コレクションを発表した。続く・・・

adidas sponsored FIFA World Cup until 2030

FIFA, Adidas have been partners since 1970

Without the support of long-term partners such as Adidas, it would simply not be possible for FIFA to host global spectacles such as the FIFA World Cup.

FIFA and Adidas formally announced an extension of their long-term partnership agreement granting Adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until 2030)," the German company announced in a statement. More