2014/02/21

Lululemon goes into whole generation

 Lululemon targets girls the ages of 6 and 15
Lululemon built its reputation on a particular kind of fabric, which has enabled it to charge around $100 for a pair of its pants for adult women. Now the company is training a new generation of yogi with a brand targeting girls as young as six.
女性消費者と競合ブランドの集中攻撃にさらされていたlululemon が、新プレゼンテーションを打ち出した。more....

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