American Eagle Outfitters reports Fiscal 2013 Result

American Eagle Times Square store.

AEO Stumbles With Weak Holiday Sales And Low Brand Loyalty

American Eagle Outfitters, Inc. (NYSE:AEO) announced adjusted earnings of $0.74 per share for the 52 week period ended February 1, 2014, compared to adjusted earnings from continuing operations of $1.39 per share for the 53 week period ended February 2, 2013.

Jay Schottenstein, Interim CEO stated, “The Company’s results in 2013 were highly disappointing. While tough macro conditions have persisted in our retail sector, our merchandise and overall customer experience fell short of expectations...

Urban OutfittersやJ.Crewはすでにベーシックコーディネイトチェーンから、コンテンポラリーのハイストリートチェーンに切り替えを完了しているが、AEOはこれから改革がスタートする。こんなスローペースで、現在進行中のMetro Boutique 戦争に対応できるが疑問である。CEOの首をすげ替えたくらいでは体質改善は進まない。more....