Abercrombie & Fitch (NYSE:ANF) has faced a wide
array of problems over the last couple of years. The retailer has had a inventory management problems, and the
company’s CEO Mike Jefferies’ controversial comments regarding
his target audience. Lately, while U.S. buyers have shunned basic merchandise
at several casual apparel retailers for more trendy and affordable merchandise.
Although the company has taken some measures to enhance its fashion content, it
hasn’t seen any measurable results so far.
Abercrombie & Fitch(NYSE : ANF)は2014 Fall Collection ”Midnight Garden” を発売した。ウイメンズのカプセルコレクションで、Skater
Dress、Jumpsuit、Joggers、skinny Jeans、Snit Cardigansなどで構成されている。3月に本格的なVirtual Presentationをスタートしてから6カ月、ようやくCapsule CollectionのPresentationにこぎ着けた。