Under Armour edges out Adidas in U.S.

L-R, Mark Parker, Kevin Plank, Herbert Hainer.

Adidas AG for the first time has dropped to the No. 3 spot among sportswear brands in the U.S. So far this year, its combined sales of athletic footwear and apparel have fallen 23% from a year earlier to $1.1 billion, according to data from Sterne Agee and SportScanInfo. That trails Under Armour Inc., whose sales are up 20% over the same period to $1.2 billion.

北米市場のアスレチックマーケットで、パラダイムシフトが始まった。Nike、adidasの市場寡占に躍進著しいUnder Armourが食い込み、ついにadidasを抜いた。Adidasは今後北米以外の市場でも、厳しい戦いを強いられることになると見られている。

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