lululemon create authenticity and mutual trust between the brand and consumer.

Heather McEwen, image from lululemon Newsletter

Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. The Brand has been growing as a technical yoga and run clothes. Setting the bar in technical fabrics and function designs. lululemon create authenticity and mutual trust between the brand and consumer.

スポーツ用品ブランドの信頼性や知名度はスポーツイベントやアスリートがエンドースして来た。しかしlululemonはそのどちらでもない方法で、Brand AwarenessとAuthenticityを創造してきた。

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