Urban Outfitters：No longer as athletic attire but rather as a fashion statement

After a few seasons out of production, the adidas Stan Smith sneaker was back last year. And Superstar celebrates its 45 anniversary this year.  In classic white leather with 3 stripes, it’s your summer sneakers of choice. Now, nearly fifty years later, the shoe is no longer seen as athletic attire but rather as a fashion statement.

Urban Outfittersは今年に入ってから毎月のようにadidasクロージングをプロモーションしてきた。いっぽうNikeアパレルはSwimsuitをたった3アイテム発売しているに過ぎない。adidasプロダクトは半世紀を過ぎてついにファッションステートメントになった。

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