J. Crew open first Mercantile store at Park Lane, Dallas,

J.Crew officially opened its first Mercantile store at Park Lane, an outlet shopping center in Dallas, Texas on July 22. The Mall that houses a wide range of upscale stores and restaurants, include discounted retailers like Nordstrom Rack and Saks OFF 5th.

The new Mercantile store will stock the same discounted merchandise that the company’s existing factory stores sell. However, the Mercantile stores will be opened in more convenient, residential locations than its factory stores.

小売業界の注目を集めてきたJ.Crew Mercantileがとうとうオープンした。1号店はすでにダラスのアウトレットモールにオープンしているが、第2号店の出店も明らかになった。アメリカの有力チェーンは軒並み業績不振に喘いでいるが、J.Crewの挑戦は成功するのか・・・

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