Nike Basketball Shoe : KD VI Original Story !

Nike KD VI “Away”

KD VIのオリジナルモデルは2013年６月にデュラントのホームタウンSeat Pleasant（MD）でリリースされた。だからモデル名に”Home”を使用しているのだが、Homeがあるからには当然"Away"もある。

On June 27-28, 2013, Nike and Kevin Durant unveiled his new signature shoe, the KD VI, in Durant's hometown of Seat Pleasant, Md., just outside of Washington, D.C. The experience kicked off at his hometown rec center, where Durant spent countless hours honing his game throughout childhood. more....

2014 Nike Basketball Shoe : KD VI

Nike KD VI EXT “Home”

One of NBA front-runner Kevin Durant will sport a new “Home” colorway of the Nike KD 6 on the court. The design features an intricate and unique maze pattern throughout the platinum upper, accented by Vivid Blue Swoosh hits on the midsole and large KD logo at the heel.  more....

Nike Basketball Shoe 2014 Collection

Nike KD VI “Liger”

Kevin Durant VI “Liger” first debut back in November of last year, the model is set to finally make its way to retailers later this month. Sporting a Electric Green/ Atomic Orange colorway, the low-top. The “Liger” will be available in limited quantities from Nike retail locations and Nike.com beginning March 1 for $130 USD. more...

Lululemon goes into whole generation

 Lululemon targets girls the ages of 6 and 15

Lululemon built its reputation on a particular kind of fabric, which has enabled it to charge around $100 for a pair of its pants for adult women. Now the company is training a new generation of yogi with a brand targeting girls as young as six.
女性消費者と競合ブランドの集中攻撃にさらされていたlululemon が、新プレゼンテーションを打ち出した。more....

The New GapFit workout Collection

Shop for Resolution Apparel 

at the GapFit Concept Store

 The GapFit Concept Store opened in Midtown at 680 Fifth Avenue today, just two days ahead of official New Year's resolutions. The store, inspired by the High Line, aims to "bring the outside in" with a green wall and natural wood. 

ギャップ（本社：サンフランシスコ）は2014年1月、GapFit Concept Storeを5番街（New York）店内にShop-in-Shopでオープンした。more....

Loeffler Randall 2014 Spring/Summer

Inspired by the Italian Amalfi coast

 Loeffler Randall's spring 2014 collection came out this week. The collection is inspired by the island of Capri, Italy and everything it evokes - from sunshine and chic living with a modern 60's vibe, to fishermen's nets that line the coast, and groves of lemon trees that fill the streets. more....

510 Skateboarding x Nike Dunk High

San Francisco Skate Looks

510 Skateboarding, Berkley, California

San Francisco is a place known for being among the most laid back and also progressive Skateboarding in the country. 510 Skateboarding x Nike Dunk High followed up on San Francisco native Brian Anderson’s 2006 camo SB High...
510 Skateboarding（Berkley, CA）が発表したDunk High Camoは、10年前のブライアン・アンダーソンModelを彷彿とさせる。510はバークリーなので、アンダーソンのモデルは当然知っているだろう。サンフランシスコはスケートボードでは先進地域の一つなのである。continue....

adidas Originals 2014 Spring/Summer Collection

adidas Originals ZX 7000

adidas ZX 7000, original model introducing 1989

adidas Ogriginals launch another retro running shoe with the ZX7000 getting a release last week. Launched in 1989, the sneaker featured the brand’s Torsion technology system and came in an array of vibrant colorways indicative of the era. The model is being released in two heritage colorways, including Beige/Blue/Red and White/Purple/Green.  

adidasgはZXシリーズを大量投入しているが、同モデルに続いてHamburgも投入している。adidas Originalsクラシックトレイナー作戦は遂に総力戦の様相を呈してきた。continue....

Nike Roshe Run 2014 Spring

Roshe Run Premium “Split” Pack

Roshe Run 2014 Spring Premium “Split” Pack , Grey/Bright Citron

Nike presents three new color combinations of Roshe Run Premium silhouette in the “Split” pack. This  time highlighted by quilted mesh toe panels, synthetic quarter panels and contrasting medial panels.

Roshe Runはホリデーに “Leopard”を先行投入し、次いで “Leopard”を投入した。今回はアッパー素材を切り替えるという新手法のPremium “Split” packを打ち出した。continue....

adidas Originals 2014 Spring/Summer Collection

adidas Ogriginals Hamburg

The adidas Hamburg, first released in 1982 as a straightforward training shoe, the Hamburg silhouette experienced accidental success when its street-ready appearance struck a chord with the emerging casual movement of the ‘80s.

ZXシリーズに続いて、今度はハンブルグが投入された。アディダスが西ヨーロッパ市場を防衛できるかどうかは、クラシックモデル連続投入が、成功するかどうかに掛かってきた。continue...

adidas Originals x Opening Ceremony 2014 Spring Collection

Opening Ceremony “Baseball” Stan Smith

Once again adidas Originals Opening Ceremony team up to create collection. They recreated the Stan Smith’s using a baseball inspired theme for the 2014 Spring/Summer season. 

adidas OriginalsはOpening Ceremonyとのコラボレーション「2014 Spring Collection」でStan Smith “Baseball”を発売した。　continue....

2014 Spring Cons Collection

CONS Star Player Skate introduces a new twist on the iconic silhouette

2014 Spring Cons Collection, Star Player 

Convewrse announces Spring 2014 CONS Collection featuring the Star Player and  Aero Jam in new bold colors. All-new style for spring is the updated Star Player Skate sneaker featuring the CONS traction rubber and gusseted tongue. 

コンバースは2月11日、2014 Spring Cons Collection を発表した。CONS Star PlayerとCONS Aero Jamの２モデルをフィーチャーし、カラーとスタイルをアレンジした13アイテムで構成されている。 continue.....

Nike Hyper Elite Dominance Uniform

Six top NCAA basketball teams to debut specially designed Hyper Elite Dominance uniforms.

The 2014 Nike Hyper Elite Dominance uniform celebrates the past and present of six outstanding programs. The distinct jersey and short combination will be worn in select upcoming games.The 6 college basketball teams that will debut the Hyper Elite Dominance uniforms.

長い間アクティブスポーツウエアのカジュアルダウンがスポーツウエアと思われて来た。しかし、最新の傾向は、ハイパフォーマンスのアクティブスポーツウエアがそのままパフォーマンスカジュアルとしてブームになりつつある。その最先端がユニフォームなのである。continue....

Keds x Kate Spade New York Champion

 Keds & KIate teamed Up 2014 Spring

Kate Spade and Keds already introduced another successful 2014 spring collaboration. The 2014 Kate Spade x Keds shoe line, which hits February 1, will feature a little bit more of the same (polka dots, stripes), and a little something different (Kork Print Upper).

Keds（HQ：ミシガン州ロックフォード、リック­・ブラックショウ社長）はケイト・スペード（HQ：ニューヨーク）とのコラボレーションで「2014 Spring Collection」を2月1日発売した。continue....

GAP 2014 Spring Presentation

The chain featured New Looks and Store 

Gap introduce New Denim Styles featuring the latest washes, styles and finishes. Find denim detail sanding, embroidery, bleaching and other details to express yourself.

ギャップはグループのカジュアルコーディネイト・フォーマットとして、デニムスタイルの最新プレゼンテーションを2014 Springに打ち出した。ベーシックコーディネイト中心だが、プロダクトは多彩なヴァリエーションを準備した。continue....

Urban Outfitters 2014 Spring Presentation

The chain featured New Looks and Store

Urban Outfitters announced record net sales for the quarter and year. For the year ended January 31, 2014, total Company net sales increased to $3.1 billion or 10% over the prior year. Wholesale segment net sales increased 20%.

もともとプレッピー風Looksが得意だったアーバンアウトフィッターズは、ヒスパニックスタイルをメインストリーム打ち出した。アメリカのユーススタイルの最近の傾向を、UOはちゃんとキャッチアップしているのである。continue.....

Nike 2014 Valentine’s Day Special

Nike AJ-6 Valentine's day

Nike SB Dunk Low Premium “Valentine’s Day”

Nike Air Jordan 6 "Valentine’s Day"

Nike has worked up with “Valentine’s Day” Dunk Low Premium and AiJ-6 for this years Valentine’s Day. Dunk Low made over with a combination of white cracked leather and Valentine red suede. Red lacing, trim, and a matching outsole complete the holiday-inspired look. continue...