アメリカの小売りチェーンは毎年2〜３月、４〜５月の月の変わり目にSwimsuitsを打ち出す。2月はもちろんスプリングブレイクで、いっぽう５月はサマーシーズン最初のプレゼンテーションである。２月のSwimsuitsプロモーションなど日本では想像の埒外だが、スプリングブレイクはアメリカのカジュアルファッションに巨大なポテンシャルを創造したのである。日本のブランドメーカーやファッション小売りチェーンは、もう少し頭を使わないといけない時代になっている。more....
It's all that you want, but nothing you'd expect.
2014/04/30
Anthropologie Swimsuits Presentation
2014/04/29
NIKE REVOLUTIONIZES SPEED WITH NEW MERCURIAL SUPERFLY
World’s best player Cristiano Ronaldo
inspires Nike’s fastest boot ever.
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Nike launches the new generation of the Mercurial to
match the speed of today’s game. The boot, unveiled by
Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike
Sport Research Lab.
First unveiled in 1998, the original Mercurial was a
radical and unprecedented piece of design that established Nike as the leader
in football boot innovation. With the new Mercurial Superfly, Nike has created
not just another cutting-edge boot but a leap forward for on-pitch speed.
The new boot, unveiled by Cristiano Ronaldo in
Madrid, is born from four years of R&D in the Nike Sport Research Lab.
Driven by insights from the world’s fastest athletes, the
Superfly is created to revolutionize speed。
発表にはビーバートン本社からMark
Parkerも出席し、Cristiano Ronaldoがスポークスパーソンで登場した。これからCL-Final、World Cup Brazil（６月12日）に向けて、サッカープロモーションが連続する。Nikeとadidasから当分目が離せない。
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NIKE WOMEN’S HALF MARATHON IN WASHINGTON, D.C. 2014
Race celebrates female athletes and benefits the
Leukemia & Lymphoma Society (LLS).
The Nike Women’s Half Marathon in D.C.
is part of the Nike Women’s Marathon series, which began in 2004 to celebrate
and motivate female athletes around the world. Since its inception,
345,000 women representing 54 countries and all 50 states in the U.S. have
registered for the series and the total amount raised for LLS is now
approaching $150 million.
2014/04/28
Nike SB Hacky Sack Pack additional Model
2014 Nike SB Dunk High Premium “Hacky Sack “ Pack
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Nike SB Dunk High
Premium Hacky Sack
Nike SB Hacky Sack Pack added a new version of the
Dunk High Premium. The most refined offering of the series, the silhouette
finds the colorful printed knit pattern blocked with black suede at the toecap forefoot
and heel counter as its first collection. Dunk High Premium featured with a
hemp panel around the collar, while also complimenting its two-tone gum
outsole. Pick these up from retailers like Kashina now.
Nike（本社：オレゴン州ビーバートン）はSB Premium “Hacky
Sack “ Packの追加モデルDunk High Premium “Hacky Sack”を４月25日発表した。グローバル発売は５月10日で、小売価格（MSRP）は$110である。more....
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Your Hot Chambray Shirt 2014 Spring
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| J.Crew Chambray Shirt Presentation |
How to Wear a Chambray Shirt
A chambray shirt and blue skinny pants or Breezy
skirt will be hottest items for junior consumers Spring 2014 through the
country.
Donna KaranからJade Lei（Creatures of Comfort）まで、New
York Fashion Weekの2014 SpringはChambray Shirtsのオンパレードだった。当然3月に入れば、ストアにはChambray
Shirtsが氾濫する。more....
2014/04/27
Nike and Apple will continue the Relationship with
We’re Committed to Digital, but
Focused on Software
Mark Parker said, Digital sport, as we call it at
Nike, is incredibly important to us. We think it’s going to be a
bigger and bigger factor in terms of the experience consumers have with the
products that we create. So you’re going to see digital actually be more and
more integrated into other products that we have. Our goal is to actually
increase the number of users, those that can actually experience Nike Fuel and
the Fuel System that we have, as well as other applications.
Nike（本社：オレゴン州ビーバートン）のMark Parker社長が、4月CNBCのインタビューで、デジタルスポーツ戦略をハードウエアからソフトウエア主力に転換し、Appleとの協調関係を示唆した。４月18日付けCNET（HQ：San
Francisco, CA）記事に答える形で明らかにした。more....
Nike change FuelBand Strategy
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| Nike Fuel Lab, San Francisco. |
Nike（本社：オレゴン州ビーバートン）がFuelBand製造から撤退する可能性が高まってきた。Wearable Marketはデジタルテクノロジーで現在最も注目されている分野だから、このニュースは全米の注目を集めている。 more....
2014/04/26
2014 UEFA Champions League：Semi Final First Leg
Real Madrid CF will take a narrow lead to
Germany for next Tuesday's UEFA Champions League semi-final
second leg after a solitary strike from Karim Benzema proved enough
against FC Bayern München. ... Spanish side take slender lead in
search of first final in 12 years; Madrid secure eighth successive
competition home win; Benzema's 19th-minute strike separates the sides; Bayern
.... Bayern. Next match UEFA Champions League: v Real Madrid, 29 April
2014.（from UEFA.com）
UEFA Champions League準決勝Real Madrid CF v FC BayernのFirst Legが４月23日、Estadio Santiago Bernabéu（Madrid, ESP）で8 : 45PMキックした。ディフェンディングチャンピオンのBayernは２連覇、いっぽうReal Madridは12年ぶりの優勝がかかる。 more....
2014/04/24
GAP overview to achieve long-term, profitable growth
Gap Announces Marissa Webb as Creative Director
and Executive Vice President of Design for Banana Republic
Marissa Webb is most recently known for her eponymous
upper contemporary label. Prior to branching out on her own during 2011, she
spent time at Polo, Club Monaco and over a decade at J. Crew Group Inc., where
she served in various design roles, including Head of Womenswear and
Accessories Design.
GAP（本社：サンフランシスコ）がMarissa Webbをクエリエイティブ・ディレクター（EVP
for Design）に起用すると4月15日発表した。サンフランシスコの会社が、ニューヨークのデザイナーを雇っても、日本には何の関係も無いと思う人が多いだろうが、そんな人は東京ではもう成功できない時代になりつつある。more....
Skechers USA FY 2013 Financial Result
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Brooke Burke for Relaxed Fit
from Skechers
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Robert Greenberg : A Genius CEO
Robert Greenberg, SKECHERS chief executive
officer, commented: “Skechers has always been a
product focused company, but in 2013, we challenged ourselves to deliver key
styles from every one of our divisions. This more diversified product approach
resulted in strong sales across our distribution channels.
Skechers（本社：カリフォルニア州マンハッタンビーチ）の2013年12月業績は売上高18億4,636万ドル（前期比18.3％増）、純利益6,087万ドルの２桁増収増益となった。ロバート・グリンバーグは大胆かつ細心な陣頭指揮で、今回もまた鮮やかな事業改革手腕を発揮して危機を乗り切った。彼は並の経営者ではない。more....
2014/04/22
Nike Action Sports Sneaker
Nike SB and Jordan collaborate on the Jordan I, the
shoe that revolutionized innovation in skate footwear
NikeはパフォーマンスモデルのCollaborarionやQuickstrikeが日本では注目を集めているが、この分野はもうブランド覇権は確立されている。今後のブランド成長ではAction
Sports系のビジネスユニットの方が重要性を増している。more....
2014 Boston Marathon
American Meb Keflezighi wins Boston Marathon
Rita Jeptoo of Kenya defended her title
Meb Keflezighi became the first American man since
1983 to wear the laurel wreath. He looked up to the sky, then kissed the ground
three times.
Rita Jeptoo of Kenya defended her title in the
women's race, setting a course record of 2:18.57. American Shalane Flanagan set
a fast pace through the first half, leading the women's pack at the halfway mark
and finishing seventh. more....
2014/04/21
Nike reopens Boston Store April 18
New Brand Experience store pays homage to city's rich
sports heritage and running community
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| New Brand Experience store Boston, image from Nike Inc. |
Nike Boston reopens on Friday, April 18 as the
flagship store to serve athletes across the community. Located at the former Niketown address —Nike Boston has an entirely new look. The two-story,
30,000-square-foot store will offer a premium assortment of Nike Running,
Women’s Training, Basketball, Football, Soccer and Sportswear product, with
footwear, apparel and equipment for men, women and children. Nike Boston will
also provide a comprehensive array of services including run analysis,
head-to-toe styling, bra-fitting, pant-hemming, and special programming such as
weekly Nike+Run Club. more....
2014/04/20
2014 NHL Stanley Cup Playoffs
Our Guide to Everything You Need to Know
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| 2012-13 Season Stanley Cup Winner, Chicago Black Hawks parade. |
The 2014 Stanley Cup playoffs is an
elimination tournament in the National Hockey League consisting of four rounds
of best-of-seven series. Eight teams from each of the league's two conferences
qualify for the playoffs based on regular season records. The final round is
dubbed the 2014 Stanley Cup Finals which matches the two conference champions.
NHLは4月13日にレギュラーシーズンを終了した。2013-14 Seasonは10月１日にFace-Offして、30球団は全て82ゲ−ムを消化した。リーグ最高成績を納めたチームに授与されるPresidents’
TrophyはBoston Bruins（Eastern：117ポイント）が獲得した。more....
2014/04/18
NBA Playoffs 2014
Jeff Van Gundy predicts the Rockets will win the 2014 NBA
Finals
"I'm going to pick the Western Conference winner and
I'm sticking with Houston,,,,,but you could also convince me about San Antonio,
Oklahoma City and the [Los Angeles] Clippers as well. They are all really
good." Van Gundy said Thursday afternoon on the eve of ESPN's playoff
coverage. （from SI）
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