adidas New Retail Format : Homecourt

Adidas developed new retail concept with digital centrepiece

Adidas create a digital centrepiece for its new global retail concept, HomeCourt, premiered in Beijing earlier this year. HomeCourt provides consumers with an interactive retail experience and will be implemented in 25 stores globally over the course of 2014, adidas said.

adidas（HQ：Herzogenaurach）は4月16日、新業態「Home Court」をロンドン近郊のケント州Bluewater SCにオープンした。more....