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| Kevin Durant sports Nike Hyper Elite uniform. Image from Nike. |
Nike revealed the new uniforms for Team USA
Basketball on Friday. The Nike World Basketball Festival will take place in
Chicago from August 13 to 17, and the FIBA World Cup begins August 30 in Spain.
This was previously branded as the FIBA World Championships four years ago when
it took place in Turkey. Team USA was led to a 9-0 record by tournament MVP
Kevin Durant. He led the entire tournament in scoring and the US beat Turkey in
the gold medal game.
Nikeはadidasとの競合で優位を確立するため、ユニフォームのハイテク化を最優先課題として追求している。US National Teamが主導権を握っているほとんどのメジャースポーツで、ほぼハイテク優位を手中に収めつつある。
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