NCAA Tournament 2016 Final Four

The 2016 Men's Final Four will be held at NRG Stadium inHouston April 2 
The 2016 Men's Final Four will be held at NRG Stadium inHouston April 2 & 4.  There are things that won’t be in Houston. No top-ranked team, now that Kansas has left the court. Not three of the four No. 1 seeds. They dropped out over the weekend, from Oregon to Kansas to Virginia. No Big Ten team and no John Calipari, Mike Krzyzewski or Tom Izzo, for only the second time in nine years.

2016 NCAA Tournament はNational Semifinal出場4校(Final 4)が決定した。長い道のりだった。351校(32 conferences)から選抜された68校は4校まで絞り込まれた。いよいよ4月2日はステージをHoustonに移しNational Semifinalに臨む。

NCAA Tournament 2016 Elite 8

After three exciting weeks, the 2016 NCAA Tournament has reached the Elite Eight as March Madness marches toward Houston for the Final Four and the national championship game. 

全米68校はFirst 4、第1、第2ラウンド、Sweet 16、Elite 8まで絞り込まれた。26、27日にはNational Semifinal進出の4校も確定した。いよいよTournamentは最終局面に突入する。


The Vans 50th Anniversary Gold Collection

In celebration of 50 years Off the Wall, the 50th Anniversary Gold Collection honors the timeless style, legendary ambassadors, and iconic moments since 1966. Featuring sturdy canvas and textile uppers with a classic gold sidestripe, the 50th Anniversary Sk8-Hi Reissue also includes gold detailing, padded collars, and signature rubber waffle outsoles.

Vanは50 Years Anniversary Gold Collectionを発売した。今度はSk8-HiとAuthenticのGold Reissueに、ベースボールキャップとバックパックもパッケージしたcapsule collectionである。トップ人事も飛躍的に強化し、Vansは本格的成長戦略を推進する。


Nike Air Max Con debut in Hong Kong, Tokyo and New York City

The multi-day, multi-location sneaker convention — held this week in Hong Kong, Tokyo and New York City — will bring sneaker lovers together on an epic journey through the heritage, design and innovation stories of Air Max. They can step into the shoes of a designer at the NIKEiD Studio, meet the Master pf Air, explore the nesest HTM collaboration in the H-T-M Kitchen and share their experiences with the sneaker community. 

今年もAir Max Dayがやってきた。そのうちAir Jordan DayやRoshe Run Dayも登場するだろうが、全くやりたい放題、したい放題のプロモーション戦略だが、これくらいやらないと年間2桁の成長は維持できないのである。


2016 NCAA Men’s Division I Basketball Tournament

 The field at the 2014 NCAA Tournament has already been narrowed down from 68 to 16 teams. Texas A&M denied Northern Iowa's Cinderella credentials by shocking the Panthers with a furious comeback and a double-overtime victory. Regional Semifinals and Finals gemes, Sweet Sixteen and Elite Eight, will schedule on March 24-27.

2016 March Madnessは4会場で行なわれた第2ラウンドが終わり、Sweet 16が確定した。25日からRegional Semifinalがスタートする。



NIKE, Inc. (NYSE:NKE) reported financial results for its fiscal 2016 third quarter on March 22, 2016. Strong consumer demand drove revenue growth across the NIKE Brand portfolio. Diluted earnings per share grew 22 percent, primarily due to revenue growth, a lower effective tax rate and a lower average share count.



adidas NMD LA Exploration Tour

With a unique combination of shapes, angles and materials, the NMD_R1 shoes pay homage to adidas innovation. Modern construction and bold archival details combine to form a dynamic trainer. With a circular knit upper and responsive boost™ underfoot, these shoes boast new levels of flexibility, stability and strength.

adidasは3月17日のNMD R1 北米発売に連動して、L.A. 地域限定プロモーションを展開中である。ヨーロッパで本格発売する。NMD R1は発売後即日完売で、いよいよ adidasの北米反撃が始まった。


Vans released the Vans Pro Classics 50 years Anniversary Collection

In celebration of half century history, Vans cements 50 Years of Heritage and Progression with the Vans Pro Classics Anniversary Collection. Releasing worldwide on March 16, the collection featured classic styles with upgraded cushioning and durability.

Vanは50 Years Anniversary Collectionを発売した。全世界アートパフォーマンスイベントに連動した50周年記念の本命コレクション発売である。



March 16th, 2016 marks 50 years of Vans’ “Off The Wall” heritage in action sports, art, music and street culture with a worldwide celebration of creative expression at the House of Vans.

Vanは2016年3月16日に創業50周年を迎えた。1月5日アニバーサリー第1弾 The Vans Late Night Pack を発売し、2月2日には50周年第2弾Sk8-Hi 50 Colorways of the 50 Yearsを発売した。いよいよ今回は50周年企画第3弾である!


Nike Free Trainer 5.0 Collection for College Basketball

Championships are earned before you ever step on the court. The collection features the Nike Free Trainer 5.0, punctuated by complimentary university colors and complete with school logos. By providing locked-down support while allowing mobility for the foot to move naturally, this men's training shoe meets the needs and demands of intense multi-sport workouts.

NikeはAir Force 1 Low March Madness Packに加えて、Free Trainer 5.0 Collection も発売した。College Basketball Tournamentに向けたNike College Footwear作戦がいよいよ本格始動した。


Nike Air Force 1 Low March Madness Pack

Selection Sunday has finally arrived. The 2016 Men’s NCAA March Madness Tournament Bracket matchups was announced on Sunday, March 13th.  Nike released Air Force 1 March Madness Pack for the tournament as they dressed in a vintage suede that pays tribute to legendary college programs and they look good doing it.

「Selection Sunday」前日の3月12日、NikeはCollege Basketball Tournamentに対応したMarch Madness Packを発売した。これから1カ月間、NikeのプロモーションはCollege Basketball中心に展開される。


NCAA Selection Sunday 2016

The 2016 Men’s NCAA March Madness Tournament Bracket matchups will be announced on Sunday, March 13th. You have your own style when it comes to filling out your brackets. Is it by highest seeded teams? Favorite team colors? Maybe favorite mascot or hometown? Whatever your method, it’s time to play. Get your picks in now!

いよいよMarch Madnessがスタートした。Oscarの後はTrumpがメディアを一手に吸引していたが、これから4月4日まではCollege Basketballが大統領選とメディアを2分する。


Nike Air Max 1 Retro “SAFARI”

Nike Safari print has been a staple since the mid-1980s. Born on the Air Safari and deriving from the mind of Tinker Hatfield, the timeless print now makes its way to the legendary Air Presto. After making its grand return on last weekend's, the "Safari" colorway comes full circle next week. 

NikeのSafari Trainer作戦はさらにスピードアップしてきた。2016年は”The Year of Safari Print” になるのが確実である。


Brooks Brothers Red Fleece 2016 Collection

Red Fleece is a more youthful take on classic Brooks style. With slimmer proportions and up-to-date fits. Red Fleece has a playfull, modern attitude and eclectic sensibility, while maintaining the respect for heritage and attention to equality that has defined Brooks Brothers for nearly 200 years.

Brooks BrothersのRed Fleece がS-16にNew Blue Suit、New Romanticsをテーマに打ち出した。Zac Pozenの影響だと見られているが、なかなか気の利いたテーマで悪くない!

adidas sold 15 million pairs of Superstars last year

adidas announced that it sold 15 million pairs of Superstars last year, far more than any of its other shoes. In other words, these nondescript kicks from the 1970s have become a billion-dollar business. At $100 or so per pair, they accounted for almost $1 in every $10 Adidas took in last year. Text from Bloomberg Business

2015年にadidasでもっとも売れたのはSuperstarだった。年間販売足数は1,500万足で、年間売上の10%を占めるスーパーHot Itemになった。2015年は文字通り ”The Year of the Superstar” だったのである。


Nike Air Presto “SAFARI”

Nike Safari print has been a staple since the mid-1980s. Born on the Air Safari and deriving from the mind of Tinker Hatfield, the timeless print now makes its way to the legendary Air Presto. The new design takes inspiration from the 'Safari' Air Max 1 B, with a printed upper, dual color eyestay and gum rubber outsole.

3月に入ってNikeのSafari Trainer作戦が本格化してきた。2016年は去年のWhite Summer Trainerを越える、Safari Trainerファッド現象がやって来る。


adidas Group Full Year 2015 Results

In 2015, adidas Group revenues increased 10% on a currency-neutral basis, driven by doubledigit growth at adidas. Group revenues grew 16% to € 16.915 billion in 2015 from € 14.534 billion in 2014. Currency-neutral adidas revenues grew 12%, driven by double-digit sales increases in Western Europe, Greater China, Latin America and MEAA.



Nike Cherry Blossom print “Sakura Pack” for Spring 2016

Nike released a few of its lifestyle models with a special “Cherry Blossom” print motief on the upper. The pack consist of a couple of shihouette, including the Roshe One, Cortez and Toki Slip-On, and SB Stefan Janoski, Air Max One. All for womens models are currently available now at select retailers.

Nikeは2月に入ってからvCherry Blossomプリントモデルを大量に市場投入してきた。Cherry Blossomプリントはローカルパッケージになる可能性も出てきた。


Nike SB Eric Koston 3 Hyperfeel

Nike SB and Eric Koston release the Eric Koston 3 Hyperfeel, their third signature model. Koston 3 featured Flywire cables and a Flyknit collar for exceptional midfoot lockdown and a Lunarlon + Zoom insole for the heel protection.

Nike SBのハイテクシグナチャーモデルEric Koston 3が登場した。2013年のKoston 2から3年ぶり、久々のフルモデルチェンジである。

Leo finally won his Oscar, best actor for The Revenant

The monthslong awards season get on destination with the 88th Academy Award. The ceremony will be hosted by Chris Rock, and there are many big winners with the roster of presenters.