2014/04/30

Anthropologie Swimsuits Presentation

Spring Break creates New Beach Style and Swimsuits Market
Spring Break is a recess in early spring at universities and schools in North America. The break starts on the first week of March and range from three days to one week. It takes place during Easter.
アメリカの小売りチェーンは毎年2〜3月、4〜5月の月の変わり目にSwimsuitsを打ち出す。2月はもちろんスプリングブレイクで、いっぽう5月はサマーシーズン最初のプレゼンテーションである。2月のSwimsuitsプロモーションなど日本では想像の埒外だが、スプリングブレイクはアメリカのカジュアルファッションに巨大なポテンシャルを創造したのである。日本のブランドメーカーやファッション小売りチェーンは、もう少し頭を使わないといけない時代になっている。more....

2014/04/29

NIKE REVOLUTIONIZES SPEED WITH NEW MERCURIAL SUPERFLY

World’s best player Cristiano Ronaldo inspires Nike’s fastest boot ever.
Nike launches the new generation of the Mercurial to match the speed of today’s game.  The boot, unveiled by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab. 

First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed.
The new boot, unveiled by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab.  Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed。
発表にはビーバートン本社からMark Parkerも出席し、Cristiano Ronaldoがスポークスパーソンで登場した。これからCL-Final、World Cup Brazil(6月12日)に向けて、サッカープロモーションが連続する。Nikeとadidasから当分目が離せない。

NIKE WOMEN’S HALF MARATHON IN WASHINGTON, D.C. 2014

Race celebrates female athletes and benefits the Leukemia & Lymphoma Society (LLS).
The Nike Women’s Half Marathon in D.C. is part of the Nike Women’s Marathon series, which began in 2004 to celebrate and motivate female athletes around the world.  Since its inception, 345,000 women representing 54 countries and all 50 states in the U.S. have registered for the series and the total amount raised for LLS is now approaching $150 million. 

2014/04/28

Nike SB Hacky Sack Pack additional Model

2014 Nike SB Dunk High Premium “Hacky Sack “ Pack
Nike SB Dunk High Premium Hacky Sack

Nike SB Hacky Sack Pack added a new version of the Dunk High Premium. The most refined offering of the series, the silhouette finds the colorful printed knit pattern blocked with black suede at the toecap forefoot and heel counter as its first collection. Dunk High Premium featured with a hemp panel around the collar, while also complimenting its two-tone gum outsole. Pick these up from retailers like Kashina now.
Nike(本社:オレゴン州ビーバートン)はSB Premium “Hacky Sack “ Packの追加モデルDunk High Premium “Hacky Sack”を4月25日発表した。グローバル発売は5月10日で、小売価格(MSRP)は$110である。more....

Your Hot Chambray Shirt 2014 Spring

J.Crew Chambray Shirt Presentation
How to Wear a Chambray Shirt
A chambray shirt and blue skinny pants or Breezy skirt will be hottest items for junior consumers Spring 2014 through the country.
Donna KaranからJade Lei(Creatures of Comfort)まで、New York Fashion Weekの2014 SpringはChambray Shirtsのオンパレードだった。当然3月に入れば、ストアにはChambray Shirtsが氾濫する。more....

2014/04/27

Nike and Apple will continue the Relationship with

 We’re Committed to Digital, but Focused on Software 

Mark Parker said, Digital sport, as we call it at Nike, is incredibly important to us. We think it’s going to be a bigger and bigger factor in terms of the experience consumers have with the products that we create. So you’re going to see digital actually be more and more integrated into other products that we have. Our goal is to actually increase the number of users, those that can actually experience Nike Fuel and the Fuel System that we have, as well as other applications.
Nike(本社:オレゴン州ビーバートン)のMark Parker社長が、4月CNBCのインタビューで、デジタルスポーツ戦略をハードウエアからソフトウエア主力に転換し、Appleとの協調関係を示唆した。4月18日付けCNET(HQ:San Francisco, CA)記事に答える形で明らかにした。more....

Nike change FuelBand Strategy

Nike Fuel Lab, San Francisco.
Nike layoffs most of fuelBand team and will stop making wearable devicesNike confirmed to CNET that the company is laying off 55 people in its hardware division, which makes the FuelBand department line of fitness shutting down. Just days after Nike announced the launch of its Fuel Lab location in San Francisco to enhance partnerships with other digital services for their athletes.
Nike(本社:オレゴン州ビーバートン)がFuelBand製造から撤退する可能性が高まってきた。Wearable Marketはデジタルテクノロジーで現在最も注目されている分野だから、このニュースは全米の注目を集めている。 more....

2014/04/26

2014 UEFA Champions League:Semi Final First Leg

 Real Madrid 1-0 Bayern Munich


Real Madrid CF will take a narrow lead to Germany for next Tuesday's UEFA Champions League semi-final second leg after a solitary strike from Karim Benzema proved enough against FC Bayern München. ... Spanish side take slender lead in search of first final in 12 years; Madrid secure eighth successive competition home win; Benzema's 19th-minute strike separates the sides; Bayern .... Bayern. Next match UEFA Champions League: v Real Madrid, 29 April 2014.from UEFA.com
UEFA Champions League準決勝Real Madrid CF v FC BayernFirst Legが4月23日、Estadio Santiago BernabéuMadrid, ESP)で8 : 45PMキックした。ディフェンディングチャンピオンのBayernは2連覇、いっぽうReal Madrid12年ぶりの優勝がかかる。 more....

2014/04/24

GAP overview to achieve long-term, profitable growth

Gap Announces Marissa Webb as Creative Director and Executive Vice President of Design for Banana Republic
Marissa Webb is most recently known for her eponymous upper contemporary label. Prior to branching out on her own during 2011, she spent time at Polo, Club Monaco and over a decade at J. Crew Group Inc., where she served in various design roles, including Head of Womenswear and Accessories Design.  
GAP(本社:サンフランシスコ)がMarissa Webbをクエリエイティブ・ディレクター(EVP for Design)に起用すると4月15日発表した。サンフランシスコの会社が、ニューヨークのデザイナーを雇っても、日本には何の関係も無いと思う人が多いだろうが、そんな人は東京ではもう成功できない時代になりつつある。more....

Skechers USA FY 2013 Financial Result


Brooke Burke for Relaxed Fit 
from Skechers
Robert Greenberg : A Genius CEO
Robert Greenberg, SKECHERS chief executive officer, commented: Skechers has always been a product focused company, but in 2013, we challenged ourselves to deliver key styles from every one of our divisions. This more diversified product approach resulted in strong sales across our distribution channels. 
Skechers(本社:カリフォルニア州マンハッタンビーチ)の201312月業績は売上高184,636万ドル(前期比18.3%増)、純利益6,087万ドル2桁増収増益となった。ロバート・グリンバーグは大胆かつ細心な陣頭指揮で、今回もまた鮮やかな事業改革手腕を発揮して危機を乗り切った。彼は並の経営者ではない。more....

2014/04/22

Nike Action Sports Sneaker


Nike SB and Jordan collaborate on the Jordan I, the shoe that revolutionized innovation in skate footwear

NikeはパフォーマンスモデルのCollaborarionやQuickstrikeが日本では注目を集めているが、この分野はもうブランド覇権は確立されている。今後のブランド成長ではAction Sports系のビジネスユニットの方が重要性を増している。more....

2014 Boston Marathon

American Meb Keflezighi wins Boston Marathon
Rita Jeptoo of Kenya defended her title
Meb Keflezighi became the first American man since 1983 to wear the laurel wreath. He looked up to the sky, then kissed the ground three times. 

Rita Jeptoo of Kenya defended her title in the women's race, setting a course record of 2:18.57. American Shalane Flanagan set a fast pace through the first half, leading the women's pack at the halfway mark and finishing seventh. more....

2014/04/21

Nike reopens Boston Store April 18

New Brand Experience store pays homage to city's rich sports heritage and running community 
New Brand Experience store Boston, image from Nike Inc.
Nike Boston reopens on Friday, April 18 as the flagship store to serve athletes across the community. Located at the former Niketown address —Nike Boston has an entirely new look. The two-story, 30,000-square-foot store will offer a premium assortment of Nike Running, Women’s Training, Basketball, Football, Soccer and Sportswear product, with footwear, apparel and equipment for men, women and children. Nike Boston will also provide a comprehensive array of services including run analysis, head-to-toe styling, bra-fitting, pant-hemming, and special programming such as weekly Nike+Run Club.  more....

2014/04/20

2014 NHL Stanley Cup Playoffs

Our Guide to Everything You Need to Know 
2012-13 Season Stanley Cup Winner, Chicago Black Hawks parade.
The 2014 Stanley Cup playoffs is an elimination tournament in the National Hockey League consisting of four rounds of best-of-seven series. Eight teams from each of the league's two conferences qualify for the playoffs based on regular season records. The final round is dubbed the 2014 Stanley Cup Finals which matches the two conference champions.

NHLは4月13日にレギュラーシーズンを終了した。2013-14 Seasonは10月1日にFace-Offして、30球団は全て82ゲ−ムを消化した。リーグ最高成績を納めたチームに授与されるPresidents’ TrophyはBoston Bruins(Eastern:117ポイント)が獲得した。more....

2014/04/18

NBA Playoffs 2014

Jeff Van Gundy predicts the Rockets will win the 2014 NBA Finals

"I'm going to pick the Western Conference winner and I'm sticking with Houston,,,,,but you could also convince me about San Antonio, Oklahoma City and the [Los Angeles] Clippers as well. They are all really good." Van Gundy said Thursday afternoon on the eve of ESPN's playoff coverage. from SI
BAは4月16日でレギュラーシーズンを終了した。各球団は82ゲームを消化し、東西カンファレンスのそれぞれ上位8球団が19日からプレイオフに突入する。Jeff Van Gundy (ESPN)の予測ではHouston Rocketが優勝候補だそうですから、興味ある方はSIの記事(SI)をご覧下さい。この記事の続きは末尾のmoreをクリックしてご覧下さい。more...

adidas New Retail Format : Homecourt

Adidas developed new retail concept with digital centrepiece


Adidas create a digital centrepiece for its new global retail concept, HomeCourt, premiered in Beijing earlier this year. HomeCourt provides consumers with an interactive retail experience and will be implemented in 25 stores globally over the course of 2014, adidas said.
adidasHQHerzogenaurach)は416日、新業態「Home Court」をロンドン近郊のケント州Bluewater SCにオープンした。more....