2013/11/26

The 2013 Doernbecher Freestyle Collection


Nike Zoom Stefan Janoski, 2013 Doernbecher Collection.
Nike and Oregon Health & Science University (OHSU) Doernbecher Children’s Hospital in Portland, Ore. celebrate the 10th year of the Doernbecher Freestyle Program, a unique collaboration that has empowered 58 young patients through design and raised more than $6 million for the hospital to help expand pioneering research, support clinical care, purchase state-of-the-art equipment, recruit new experts and help cover the cost of care for families most in need. More
ナイキ(本社:オレゴン州ビーバートン)は11月22日、OHSU(Oregon Health & Science University Doernbecher Children’s Hospital)と共同プロジェクト「Doernbecher Freestyle」の第10回コレクションを発表した。続く・・・



2013/11/24

adidas sponsored FIFA World Cup until 2030


Without the support of long-term partners such as Adidas, it would simply not be possible for FIFA to host global spectacles such as the FIFA World Cup.
FIFA and Adidas formally announced an extension of their long-term partnership agreement granting Adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until 2030)," the German company announced in a statement. More

2013/11/23

H&M open Times Square Flagship in New York

 The Swedish mega chain open Times Square Flagship at 12:01am on Thursday, November 14th—the same day as the Isabel Marant collaboration launch and Lady Gaga will be there to cut the ribbon. More

2013/11/22

adidas stops SLVR Collection


First SLVR store came out at Wooster Street SOHO, New York City.
Adidas suspends its high-end sportswear brand SLVR with the current fall/winter 2013-14 collection. More

2013/11/21

adidas Falls Further Behind Nike


adidas Groups new Central Distribution Centre (CDC) in Osnabrück, Germany.
かつてのようにサッカー選手や、オリンピックのアスリートを相手にハイテクプロダクトを販売していれば良かった時代は終わった。IT産業でメインフレーム(大型コンピューター)がPCに代わり、さらにハードウエアメーカーからソフトウエアデベロッパー(Microsoft)、次いでヴァーチャルメディア(Google)のユニフォームに変わったように、スポーツブランドの世界でも新しい時代が始まりつつある。 続く・・・
During the third quarter of 2013, adidas group sales were stable on a currency-neutral basis. From a regional perspective, currency-neutral revenues in Western Europe decreased 6 percent. In European emerging markets, currency-neutral sales increased 2 percent. Group sales in North America were down 5 percent on a currency-neutral basis. In Greater China, group sales were up 9 percent on a currency-neutral basis. Currency-neutral revenues in other Asian markets increased 4 percent. In Latin America, currency-neutral sales grew 12 percent........More


2013/11/20

The Nike We Run Race Series 2013


30,000 runners took to the streets of Seoul on Nov. 17 for the Nike We Run Seoul race, part of Nike's global We Run race movement. The 10K course took participants past iconic locations such as Kwanghwamun Square and Seoul City Rally Square, over the Mapo Bridge and finished at Yeouido Park. More

2013/11/18

Nike Women’s Tight of the Moment

Soft to the touch, yet high performance
Tight was a part of leggings and underwear in traditional. Nike is obsessed with innovating to both invent and reinvent knitting processes and materials. For the Nike Women’s Tight of the Moment, Nike were able to incorporate soft to the touch, yet high performance.

タイツは伝統的にアンダーウエア、レギンスの一部と捉えられてきた。しかしナイキはパフォーマンスギア、ウインターアウトフィッターと位置付け、タイツを独立したプロダクトシリーズに育成してきたMore

2013/11/16

The NBA's 10 Best Signature Shoes Part-1


Power Ranking 2013-14 October
LeBron XI from Nike win “The Best NBA’s Signature Shoes”, as of beginning 2013-14. 
NBAはレギュラーシーズンを10月29日スタートした。各チ−ムの主力選手はシーズン序盤の仕上がりが注目されるが、彼等の着用するフットウエアも新モデルが勢揃いしてスポットライトがあたる。アリーナではフープとボールだけでなく、足下を観て楽しむという観戦方法もある。

The NBA's 10 Best Signature Shoes by Bleacher Report