Nike, Inc. reports Fiscal 2015 2nd quarter results

NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2015 second quarter ended November 30, 2014. Strong consumer demand drove revenue growth across the portfolio. Diluted earnings per share grew faster than revenue, up 25 percent, primarily due to gross margin expansion and a lower average share count, which more than offset higher SG&A investments in NIKE, Inc. brands and business capabilities.

Nikeの発表した上半期業績は予想どうりの好業績だった。adidasは今後サッカーとストリートアクティブのスペシャリティブランドに専門化せざるを得なくなるだろう。Pumaの見通しはまだクリアではない。いよいよNIKE一極集中時代が始まった。

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