Barneys New York：Workout style

Barneys New York inrroduced adidas Stella McCartney, VPLActive for your everyday workout. VPL began with a simple concept of drawing the innerwear out. By bringing underwear out to become a visible, stylish part of our everyday uniform, VPL style begs the question: what mystery really lies beneath? 

Barneys New Yorkは以前からAthletic Fashionに積極的なデパートだが、ニューヨークデパートの先頭を切って Active Sportswearプレゼンテーションを打ち出した。いよいよ業態や顧客層に関係なく Active Sportswear Boom が拡大し始めた。

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