adidas Group FY-17 Results:Strong performance

2017 was a strong year – financially and operationally. We made great progress toward achieving our mission to be the best sports company in the world. Our strategic growth areas – North America, Greater China and Digital Commerce – were the main drivers of our performance,” said adidas CEO Kasper Rorsted. “ 2018 is a key milestone on the road to achieving our long - term targets for 2020. We expect quality growth, with overproportionat e bottom - line improvements . This will enable an even stronger increase in profitability by 2020 and allows us to upgrade our long - term target yet again.

adidasの2017年12月期は前期に続いて 空前の好業績となった。業績を牽引したのはブロックバスター級ヒットのNMD、Ultraboostだったが、EQTも健闘した、Kasper Rorsted CEOは就任初年度を立派に乗り切った。成長基盤の大半はHerbert Hainerの置き土産といえなくもないが、しかしRorstedのマネジメントとストラテジー能力は予想を上回る切れ味だった。adidasはRoastedの指揮下で新しい成長時代を迎えた.

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