2018/05/29

Nike ACG Dog Mountain


While being constructed and designed for serious activity, Nike’s original ACG product was designed to be as playful as it gets. Vibrant tones, active patterns and striking logos were utilized throughout. Although it has been a while since ACG was originally introduced, the original design insight and playfulness hasn't changed a bit. The new ACG Dog Mountain is a perfect example; a new innovative design that is built for outdoor use while still keeping it casual with a laid back silhouette, vibrant tones and eye-catching details.

Nikeが久々にACGで活発な動きを見せ始めた。2015年に再編強化プロモーションを展開したが、2016年以降は目立った動きはなかった。わずかに2018年1月のSpring 2018 Paris Menswear Collectionで、Comme des Garçons Homme Plus とのコラボレーションモデル Air Mowabb を発表したくらいだが、今回はACG Dog Mountain発売で本気で強化に取り組むようだ。
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