prAna introduce adventure Travel clothing

Prana celebrate 22 years this year. The brand named after Sanskrit for breath, life and vitality of the spirit, started simply, rooted in idealism and a timeless belief. The brand focused on making products that look great, but that are also easier on the planet’s resources. Columbia Sportswear make the brand to expand into categories and global expansion across the world.

PranaはColumbia Sportswearに買収されて、去年はウイメンズのOutdoorwearプロモーションを打ち出した。今年は一転してAdventure Travelwearがテーマになっている。いろいろ模索したが、Athletaやlululemonの周辺に留まるのが結論になったようだ。

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