adidas Group delivers outstanding financial performance in Q2 2016

In the first half of 2016, adidas Group revenues increased 21% on a currency-neutral basis, due to strong double-digit growth at adidas and mid-single-digit sales increases at Reebok. In euro terms, sales increased 15% to 9.191 billion. All market segments posted currency-neutral sales increases, with double-digit growth across all regions except Russia/CIS, where revenues grew at a mid-single-digit rate. Consequently, net income from continuing operations, excluding goodwill impairment losses in the prior year, increased 60% to 641 million.

2016年はRetro TrainerからHibryd Trainerへの劇的な転換が確実になってきた。それを証明するかのように、adidasが好調な上半期業績を発表した。Nikeの業績スローダウンを尻目に、adidasは急ピッチで成長路線を驀進している。

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