Nike FY18 result; $36.3 billion, up 5.9 percent

NIKE, Inc. reported financial results for its fiscal 2018 fourth quarter and full year ended May 31, 2018. Fourth quarter revenue increased 13 percent to $9.8 billion driven by strong double-digit revenue growth in international markets and NIKE Direct globally, and a return to growth in North America. Diluted earnings per share for the fourth quarter rose 15 percent to $0.69, primarily due to strong revenue growth, gross margin expansion, a lower tax rate and a lower average share count, which were partially offset by higher selling and administrative expense.

Nikeの2018年５月期業績は多くの疑問を孕んで發表された。Nikeは4Q業績に好転の兆しが見えると自画自賛しているが、そうは問屋がおろしそうにない。2017年から始まった業績低迷は本拠地北米の落城、バスケット王国の崩壊、企業モラルの欠如で、存続の危機にさらされている。1982年以来30年ぶりの危機である。Mark Parkerはこの難局を本当に乗り切れるのか。

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