Nike releases Week Zero Free Trainer Collection

At Week Zero, the unofficial kickoff to the college football season, the nation’s top programs will reveal the fruits of months of training and preparation. Nike harnesses the culture and energy of 13 of these teams via a school-specific collection comprising Nike Free Trainer 5.0 colorways, adjustable hats, training hoodies and t-shirts designed in close partnership with each program.

NikeはNBAプレイヤーのシグナチャーシステムで、バスケットボールシューズ市場を制覇した。今度はNCAAのCollege Footballに同様のビジネスモデルを適用して、新しいカテゴリーを育成する試みをスタートした。
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